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W3ll People


11 Best Mascaras at Target For Flutter-Worthy Lashes

Short, stubby lashes are now a thing of the past.

7 Skin-Nourishing Foundations That Are Worth Buying at Target

Perfect your complexion without breaking the bank.
Falling for Lipsticks

13 Trendy Fall Lipsticks That'll Pair Perfectly With Your Colder-Weather Ensembles

Cozy on up to these oxblood reds, vampy purples, and teddy bear browns.

Show Your Pride By Supporting These 21 LGBTQIA-Owned Beauty Brands

During a month of all rainbow everything, here's how to ensure your dollars support queer founders.

E.L.F. Cosmetics Just Acquired a Clean Beauty Brand for $27 Million 

Here's what this means for your favorite E.L.F. products. 
Cosmetics Competition

Target's One-Day Sale is Offering 25% Off All Beauty Products

Don't miss this chance to restock your cosmetics collection.
Cover Up

W3ll People Bio Tint Multi-Action Face Moisturizer SPF 30

A lightweight tinted moisturizer featuring organic ingredients and SPF 30 in order to correct and protect

W3LL People Bio Bronzer Powder

A loose, mineral-based bronzing powder

Can These 3-in-1 Products Actually Do Three Jobs?

You might not know it if you took a peek inside my bathroom (it'd make the perfect pilot episode of Hoarders: Beauty Edition), but there's little I love more than a product that can...

This Amazing, All-Natural Mascara Is About to Launch at Target

I have a love/hate relationship with natural mascaras. They're less irritating (especially for contact-lens wearers like me) and they don't contain any scary chemicals that I can't pronounce, but I tend to give up...

W3LL People Expressionist Bio Extreme Mascara

A seriously lengthening (and volumizing and thickening) organic mascara